FOR IMMEDIATE RELEASE
Media Relations Manager
TODAY WE CHANGE AROMATHERAPY, AGAIN
Los Angeles, CA (April 12, 2017) – MONQ® therapeutic air® launches a fresh line of personal aromatherapy blends modeled after Shinrin-yoku, the Japanese practice of forest therapy. Inspired by nature’s most calming and therapeutic regions, the Feel Nature™ series by MONQ includes three new terpene-rich aromatherapy blends in Forest, Ocean, and Mountain, each formulated with organic plants from the respective geographic locations. The complete line will be available for pre-order today.
“Over the years, forest therapy, sometimes called forest bathing, has been shown to produce substantial health benefits, helping individuals feel less stressed and happier,” said MONQ Founder, Eric S. Fishman, M.D. “We now know a significant part of that benefit is caused by scent, or more specifically, the terpenes emitted by the surrounding flora. In essence, what we’ve done with MONQ’s new Feel Nature line is employ those same mood enhancing scents and provide a unique delivery method whereby individuals can experience the forest, or the beach, or the mountains from wherever they happen to be.”
Setting itself apart from traditional aromatherapy diffusers, which provide a less direct and more short-term effect on the senses, MONQ has optimized and modernized aromatherapy by introducing a completely new diffusion technology that bathes the olfactory bulb directly. Via its pocket-sized personal aromatherapy device, MONQ diffuses organic essential oils straight in through the mouth, past the olfactory bulb, and out through the nose. Now, with its additional implementation of geographically specific aromas, the company is innovating the aromatherapy industry once again.
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“Our mission is simply to empower individuals with on-demand access to the soothing effects of nature,” said Dr. Fishman. “Just as we may visualize the calming waves of an ocean or the towering views of the forest, we can now further transport our minds with smell. After all, scent is known to be the strongest link to our memories. It doesn’t matter if you are meditating in your living room, sitting in traffic on the freeway, or sitting behind a desk at the office, with MONQ’s Feel Nature line, you have the ability to forest, ocean, or mountain bathe at any given moment.”
Combining pure organic aromas like Douglas fir, eucalyptus, juniper, and Scotch pine with its game-changing diffusion technology, Feel Nature by MONQ is signaling a new era of aromatherapy made for the modern lifestyle.
“An increasingly large body of scientific literature supports the notion that humans gain real physiological benefit from immersing themselves in the sensory experience of the natural world. We tested more than one hundred formulas to find the right combinations of scent molecules that best capture the sensations and emotions induced by each of three environments,” said Chief Scientific Officer for MONQ, Preston Campbell, PhD. “Composed of pure essential oils from plants found throughout forests, beaches, and mountains, our three blends provide the benefits of forest therapy via the one sense proven to most effectively evoke memory and emotion.”
As always, all MONQ blends are entirely free of tobacco, nicotine, and artificial chemicals. Additionally, each personal aromatherapy device is recyclable and responsibly sourced using only the purest organic ingredients and the highest quality materials.
MONQ, which stands for Modifying One’s Natural Qualia, was founded by Eric Fishman, MD, an Orthopedic Surgeon with over 30 years of experience. Confronted by the stressful realities of modern life, Dr. Fishman set on a journey of discovery into the worlds of aromatherapy, philosophy, and science and, consequently, reached the resolution he should do something positive for the world.
Through aromatherapy techniques based on a scientific and holistic approach, Dr. Fishman hopes to encourage people to embark on the same journey of self-enrichment and live a happier and healthier life.
For more information about MONQ, please visit www.monq.com.
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