Media Relations Manager
HOW DO YOU FEEL WHEN YOU WALK IN NATURE?
Inspired by Forest Therapy.
Nashville, TN (April 5, 2016) - Inspired by Forest Therapy, Eric Fishman, MD created MONQ® Personal Diffusers to simulate the experience of breathing fresh forest air.
A Western-trained physician, Fishman learned about aromatherapy through yoga teacher training and now hopes to modernize the ancient tradition with Therapeutic Air®, MONQ’s custom formulas delivered elegantly through sleek pocket-sized diffusers.
MONQ works similarly to a traditional home diffuser, yet instead of living on a table-top, MONQ’s tiny devices fit in your pocket and go with you throughout the day. Further, instead of receiving essential oil blends ambiently through the room, MONQ users directly breathe organic plant mixtures.
Fishman calls this “Personal Aromatherapy,” and when asked why we should directly breathe plants in the first place, he says that the closer the aroma gets to the olfactory bulb in the nose, the stronger the sensation and effects will be. Relating back to Forest Therapy, he notes that “The compounds you’re breathing in through MONQ are the same natural compounds you’re breathing in the forest. And doing so with MONQ is the most efficient method available, when outside of a natural environment.”
Scientific research, such as notable work by Japan’s Qing Li, shows that spending time in nature makes people feel happier; and the sense of smell has been discretely identified as a primary factor in producing these effects. Fishman discusses a widespread nature deficiency, saying “It seems meaningful that the world’s migration to cities has co-occurred with record reports of negative feelings.”
People indeed have heated aromatic compounds for thousands of years: First came fire, then the stovetop, then the bedside diffuser. Now, MONQ uses miniature diffusion to create the most convenient form of aromatherapy in the discipline’s long history. And many fans consider it a highly effective form as well. Seattle health coach Bridgette Doremus said “Happy MONQ is a fantastic mood booster. I take it around with me for an instant pick me up!”
Each of the seven MONQ blends inspires a different desirable state. Choose Zen, Vibrant, Active, Healthy, Sleepy, Sexy, or Happy; and breathe in an eclectic mix of spices, citrus, and florals associated with that feeling. Individual blends are $20, and all 7 come together for $119.
From the company’s start in July 2014, MONQ has emphasized elegance and portability. And the newly released MONQstyleTM necklace makes their modern aromatherapy even more stylish and convenient. Fishman said, “Why not bring wellness into more aspects of daily life? MONQ users can experience aromatherapy while commuting, working, exercising, and even while actually experiencing nature firsthand.”
Despite a surface resemblance to vaping, all MONQ diffusers are free of tobacco, nicotine, artificial flavors, and chemicals. And in fact, MONQ’s most enthusiast fans are yogis and other health-conscious people critical of many lifestyle products. Christina Smith, a makeup artist in Los Angeles, said: “Holistic healing & healthy living are so important to me, and MONQ is a part of my daily routine now.”
MONQ, which stands for Modifying One’s Natural Qualia, was founded by Eric Fishman, MD, an Orthopedic Surgeon with over 30 years of experience. Confronted by the stressful realities of modern life, Dr. Fishman set on a journey of discovery into the worlds of aromatherapy, philosophy, and science and, consequently, reached the resolution he should do something positive for the world.
Through aromatherapy techniques based on a scientific and holistic approach, Dr. Fishman hopes to encourage people to embark on the same journey of self-enrichment and live a happier and healthier life.
For more information about MONQ, please visit www.monq.com .
Follow MONQ on Facebook, Pinterest, and Twitter: @mymonq and on Instagram @monq.